Okcupid dating test
In the second test, it obscured profile pictures, while in the third the site hid profile text to see how it affected personality ratings.
When Hello Quizzy users sign up and take tests, the site learns more about them (the sign up process even bluntly asks whether they’re single).
Lying to users, it turned out, sometimes sparked meaningful online chats.
Nearly one in five couples who were a 30 percent match but were told they were a 90 percent match wound up exchanging four messages or more — Ok Cupid’s measure for gauging romantic interest.
The researcher who led the study apologized for the anxiety the experiments caused but stopped short of saying the company would halt the practice.
Ok Cupid is one of the top US dating services, behind Match.com, e Harmony, and Plenty of Fish, according to the Pew Research Center.